Parents Squish Their Babies’ Faces to Make an Instagram-Worthy Post

The latest Instagram trend that has caught social media-active parents in Japan involves squishing the babies’ faces to make them look like Japanese rice balls.

Japanese parents are obsessed over turning their babies into cute and adorable onigiri rice balls.

Buzzfeed reported that the trend started when Japanese comedian Masahiro Ehara posted pictures of his rice-ball babies on Instagram.

ひょー！！ pic.twitter.com/GrzYnM3G4z

— エハラマサヒロ (@eharamasahiro) June 18, 2015

Since then, Japanese parents have started posting photos of their own babies on Instagram and Twitter, using the hashtag #赤ちゃんおにぎり, which translates to “baby rice ball.”

Just look at these photos and you’ll probably understand why parents are so into the trend.

A photo posted by Margo Mars (@margomars) on Dec 12, 2015 at 10:35am PST

A photo posted by Kaori Yokota (@yokota.kaori) on Jul 11, 2015 at 8:52am PDT

A photo posted by Glow Nurture (@glownurture) on Dec 9, 2015 at 10:36am PST

A photo posted by Ashley Adams (@ashrachelle) on Dec 10, 2015 at 3:25pm PST

A photo posted by Nina Halim-Thevenet (@ninahalim) on Dec 13, 2015 at 12:36am PST

A photo posted by ☺︎ n a t s u h o ☺︎ (@na2ho529) on Nov 29, 2015 at 2:18pm PST

@briK3Rs pic.twitter.com/pIhSnKFPVA

— くちびるおばけ (@yutty_816) December 2, 2015

@eharamasahiro うちにも同じのいる！！！? pic.twitter.com/cn0SRxAqJS

— つか(20) (@tamako_0105) June 20, 2015

Grab your baby’s faces now, remember a gentle squish is all that it takes!